Jim Leachman,
Hairpin Cavvy, Billings, Montana
 "Horse Mail
USA is our major marketing tool, displacing much other
media advertising. Their service is faster and more targeted,
efficient and effective. More
importantly, you know that Dan Leo and his experienced
staff are personally and actively monitoring every detail
to insure optimum success of your email broadcast
promotion. My vote of confidence in their professionalism
is expressed in our annual marketing budget. Before our
recent large horse sale, the huge customer response generated
from a Horse Mail broadcast was most comforting
to the typical pre-sale jitters! The sale results
were excellent with horses selling throughout the US and
into Canada and Mexico.
With many years of national
and international seedstock promotion
experience within the cattle and horse industry, I must note
that their service is consistently yielding the
best response of the advertising dollars invested. As
in the past, we look forward to the future exposure they
will generate for our horses and bulls with their
Horse Mail and Cattle Mail USA services." |
|
Jim Heird, Director
of Teaching and Outreach;
Colorado State University Equine Sciences
 "We
were very pleased with the email blast design, layout and
features you developed for the Legends of Ranching Sale.
Your page looked exactly like our print ad and that was
important to us. It was an extremely easy process to forward
pictures for the blast and for the photo gallery page.
We were also very pleased with the number of catalog requests
generated from the email blast and our sale being posted
on the horsemailusa.com site. Overall, we had a great experience
using your services and appreciate your professionalism
and effective advertising techniques. Thank you.” |
|
Suzie Cox, Tim
Cox Fine Art - Eagle Creek Enterprises
 "We
have been advertising Tim Cox art and Eagle Creek Enterprises
with the major magazines for the last 20 years or so and
we have never had the kind of response that we did with Cattle
Mail &
Horse Mail USA. For about the same amount of money that
a 1/2 page color advertisement in Western Horseman would
cost, we were able to reach over 80,000 potential customers
and we received 500 information requests or orders. Nothing
else comes close!" |
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Daniel Kamen,
D.C - www.animalchiropractic.com
 "I
am very pleased with the results I got from Horse
Mail USA. I conduct seminars and sell therapy
equipment to the equine community. I've used
other companies for my email advertising with mixed
results. Horse Mail USA is the best value I
ever got for the money." |
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Reed Thomas - Reed
Thomas Quarter Horses
 "Our
3rd Annual 'Top of the Crop' Production and Invitational
Sale sale interest has been much improved this year
by using your Horse Mail USA email broadcast. I have
been absolutely amazed at the tremendous response,
certainly a credit to your strong database of horsemen.
We have sent everyone requesting a catalog and now
look forward to sale day. Thanks for a great service
to our horse industry. We will be back with you next
year for sure" |
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Shelli Langdeau
, WFQHA Marketing & Promotions
 "Thanks
to Horse Mail USA for such great exposure on the WFQHA
World Sale!! Horse Mail USA has given our members one
of the best opportunities to reach our target market
of Quarter Horse buyers. At the WFQHA, we believe in “Versatile
Foundation Quarter Horses” TM and that “The
Proof Is In The Performance” TM. Your mass email
alerts has definitely been one of the greatest marketing
avenues for our “Premiere Foundation Quarter
Horse Sale Of The Year” TM. We look forward to
working with you again soon. Thank you for your staff’s
professionalism, friendliness and sincere desire to
help the WFQHA World Sale succeed!!! Your company has
definitely proven itself through its performance!!!" |
|
Kyle Elwood, Farmers
and Ranchers Livestock
 "The
amount of feedback for the money invested has proved
to be a good return....definitely advertising dollars
well spent! You had the broadcast page and online catalog
setup right without any changes necessary which is
a big help on our end. We especially like the updated
color photos you added to our ad and your quick loading
online sale catalog. The first day your broadcast went
out we had 112 catalog requests. All but two of these
were new which is very important in our efforts to
expand our customer base. We plan to use your services
again for our other upcoming horse sales." |
|
Bill and Carrie
Weller, Weller Ranch
 "We
had a great number of catalog requests from all across
the US from the email broadcast and your website listing.
It generated lots of interest resulting in excellent
phone bidding during the sale. Horsemailusa gave us
coast to coast, border to border exposure. Thanks!" |
|
Bill Lefty, Bill
Lefty Auctioneer/Sales Manager, LLC.
 "FIRST…You
and your staff "delivered more than you promised".
By y'all "burning the midnight oil", we were
able to digitally send you…via Cyberspace…our
Fifty-Two (52) page Catalog with One Hundred Forty-Eight
(148) photos and Full Color Covers at approximately
8:00 PM Pacific Time, and at 4:45 AM the following
morning I was able to easily access our Sale Catalog
on your Web Site. How did You…Do That?
THE QUALITY of our Catalog on your Web Site was a mirror
of the of very Expensive…Printed Version. The Full
Color pages actually appeared to be enhanced when displayed
on screen. THE EASE of downloading the pages was a real contrast
to the difficulties we experienced with our previous online
catalogs. You have greatly improved the technology.
TIMES HAVE CHANGED and you have helped us take advantage
of the efficiencies available. I am impressed with the response
to our E-mail Broadcast…but the ECONOMICS…of
those inquiries being able to instantly…view the Entire…Sale
Offering…in an illustrated Catalog…beats the
hell out of me having to mail them a Sale Book that cost
Three Dollars Fifty Cents ($3.50)…PLUS…POSTAGE…AND
THEN…holding my breath…hoping they get it in
time. You have also helped us to drastically reduce our FedEx
Charges.
SELLERS NOW HAVE AN ADDITIONAL TOOL…to use in concert
with Traditional Adverting…to market their Livestock.
IN THE FORTY YEARS…I have had the privilege to work
for Producers in marketing their Cattle and Horses…I
have always embraced new methods as well as the proven basics.
You are providing a Viable, Economically Sound, Effective
option to be considered when Result$ Count." |
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Bill and Carole
Smith - WYO Quarter Horse Ranch
 "Just
a note to tell you about our excellent response from
the Email Broadcast you did for our upcoming sale.
We have received a number of phone calls from interested
parties plus a large amount of catalog requests...at
last count they have came from 37 states and Canada.
Frankly we had so many requests from your broadcast
that we ran out of catalogs to mail but fortunately
was able to redirect them to the online catalog. Next
year we will print several hundred more catalogs in
anticipation of the potential response you generate.
Also, we appreciated how your design staff duplicated our
print ad in keeping the same theme of our other print ads.
Getting good, full color picture exposure of our horses is
very important for the buyers...and adding the Photo Gallery
page was a real plus. Thanks again!" |
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Dominic Lolli -
Lolli Bros
 "I
have never experienced this volume of response from
any kind of advertising before.
What made your services even more impressive was the fact
that after our print advertising had already reached the
potential readers...your Email Broadcast advertising created
a whole new wave of interest. I would estimate that over
350 catalog requests were generated, and that was amazing!
Call me ahead of our next big sale in May." |
|
Ann Twombly - Twombly
Arena
 "When
Dan Leo and I had our first conversation over the phone
regarding possible results from the Horse Mail USA
email broadcast I was skeptical at first. It sounded
too good to be true. To date I have had 160 sale catalog
requests and I have had to increase our bandwidth usage
to 6 Gig due to the increased traffic on our website.
I was impressed with the quality of their workmanship
and the way he closely monitors our customer response.
I am confident that this will be our best spring sale
ever. I highly recommend this new outreach to all horse
sale managers." |
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Carol Whitman -
Whitman Sales Company
 "After
being in the horse business all of my life and the
horse sale management business for many of those years,
the tremendous results we received from your Email
Broadcast services was something like I have never
experienced before. I was truly amazed at the large
catalog request response, considering the fact that
all print magazine and newspaper advertising was already
done. This clearly showed me that you could reach more
potential buyers than all the other advertising combined.
As you know, we also used DV Auction for live Internet
bidding which also was a new and good experience. With
this service, pre-registration was required for bidding
approval. We advertised their service in all ads and
our sale catalog but honestly had modest pre-registration
until your Email Broadcast went out...then those bid
approval applications really came in. After all my
years in the horse marketing business, this was was
best sale ever and I give a lot of credit to your Email
Broadcast promotion and the DV Auction Internet bidding.
I will never have another sale without either again!" |
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Phillip and David
Solum - Mid America Equine Sales
 "Just
wanted you to know that we are very pleased with the
results we got from using your Horse Mail USA services
for our November 13, 2004 horse sale. The Email Broadcast
you sent out was an immediate success. The first day
we received 81 requests for catalogs and continued
to get 40 - 50 requests everyday after that. That is
more requests than we have ever received from any other
form of advertising. Several new buyers directly resulted,
two in particular bought a substantial number of horses
including our top seller. Thank you again and we look
forward to doing business with you in 2005." |
|
Jim and Tana Brinkman
- Pitzer Ranch
 "Adding
your Email Broadcast and Online Sale Catalog services
to our recent horse sale promotion proved to be very
effective. Catalog requests resulting directly from
your broadcast came from 36 states and three foreign
countries. I might add that having such a fast loading,
user friendly online sale catalog was a great tool
for our customers. Thanks to everyone involved for
your expertise in design. The broadcast page was really
sharp and having it and the 750 head catalog done within
a couple of days was awesome! Schedule us in for our
upcoming spring sale." |
|
Jann Parker - Billings
Livestock Commission Horse Sales
 "Great
job, Dan Leo and crew! It's refreshing to work with
an outfit that 'stays on course' and keeps after it
until the job is done - even if that means it's after
5 p.m.! Your professionalism and commitment to produce
a first-class product is admirable - we'll do business
again, I promise!" |
